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Applying Total Experience (TX) Strategy to Application Modernization

  • Application modernization improves a business’s software delivery performance by updating or upgrading older legacy systems. Using a Total Experience lens for TX components EX, UX, CX and MX, leads to multiple benefits. Read all about them

 

What is Application Modernization?

Application modernization is a process that improves a business’s software delivery performance by updating or upgrading, rather than replacing, older legacy software systems. Application Modernization Market size was valued at USD 15.3 Billion in 2023 and is projected to reach USD 52.28 Billion by 2030, growing at a CAGR of 16.8% during the forecast period 2024-2030, as per Verified Market Research

 

By application, there are four kinds of modernization:

  1. Legacy Application Modernization: updating legacy systems to improve functionality, performance, and maintainability.
  2. Cloud Application Modernization: migrating on-premises applications to cloud environments or refactoring applications to be cloud-native.
  3. Mobile Application Modernization: updating mobile applications to improve user experience, add new features, and ensure compatibility. 
  4. Web Application Modernization: updating web applications to enhance performance, security, and scalability.

Usually, existing legacy workloads are replatformed onto a modern cloud platform, based on Kubernetes. It also involves breaking down a monolithic structure into microservices. Application modernization includes frameworks like DevSecOps, site reliability engineering (SRE) and CI/CD. 

One of the biggest market drivers for application modernization is Digital Transformation. Modernized applications:

  • Increase agility and quicken responses to changing market conditions
  • Enhance security against data breaches
  • Better functionality and hence improve user experience
  • Increase productivity due to automation
  • Reduce maintenance costs

Looking to drive higher ROI through Digital Transformation? Get in touch with us!

 

Applying TX Strategy to Application Modernization

Total Experience is a strategy for organizations to see 4 distinct focus areas in unison - customer experience (CX), user experience (UX), employee experience (EX) and multiexperience (MX). It is used to design an all-inclusive business and technology approach, keeping these four components in mind. 

You may also read: How Evon Technologies Uses Salesforce Data Cloud for CX Strategy

Increasingly, enterprises are applying this strategic technology trend to business application modernization. Each TX component mentioned above matters in the modernization process. Let’s see how.

 

CX and Application Modernization

CX involves understanding your customers, including potential customers, inside-out; which means understanding their needs, feelings, expectations and often beliefs. The customer is central to all products, and by that logic, to the application modernization process. Studying how a customer interacts with an application helps guide updating the technology stack or migrating to a cloud infrastructure. Done right, this can increase the number of users as well as customer satisfaction levels.

 

EX and Application Modernization

A customer not just interacts with a service or a brand, but also with those representing the brand, that is, the employees. Satisfied and empowered employees matter. EX is all about employee experiences and possible influences of this on the overall business. Employees know their products and can drive CX. The application modernization process needs to factor this relationship in.

 

UX and Application Modernization

UX is how people interact with a product and the experience they receive from it. It is measurable with metrics. Any application modernization approach needs to consider the impact UX can have on customers and employees. From updates to the user interface to the smallest of changes in navigation, all can have a bearing on the user experience. Features which work, and those which don’t, matter when modernizing an application. 

Read next:  5 Dominant UX Design Principles Which Are Here To Stay

 

MX and Application Modernization

MX is all about realizing that CX, EX and UX take place on multiple devices and channels, and understanding the right channels and types of interactions for each. Multiple touchpoints are essential for the individual user and it is important to keep this in mind when updating an application. On the other hand, modernization will add new multiexperience features to the latest version of the application, increasing CX and EX.

 

Benefits of taking a TX Approach to Application Modernization

Application modernization isn’t a one-off activity, but an ongoing one, since products become legacy right after every release. The scope for improving products and experiences is immense, and with a TX lens in place, multiple benefits can ensue.

 

1. Speeding up the Modernization Process

TX divides teams into “experience teams” only to organically unify them for driving shared goals. When this happens, the time for iteration gets reduced and agreements on aspects like appropriate technologies, team tasks and next steps speeds up. When we understand each stakeholder's steps to achieve the goal, a better understanding of the needs of others and how their actions affect the overall experience ensues. This speeds up the overall Modernization process and reduces costs too. 

 

2. Reduced Business Silos

A TX strategy means CX, EX, UX and MX teams working together seamlessly such that everyone understands the requirements of others and also their role in the overall product. Typically,  organizational cultures are compartmentalized and simultaneous collaboration for a project is rare for CX, EX and UX reps. A balanced comprehension of what present or previous Experience Teams faced is missing. However, with the coordination that a TX strategy brings in, various stages of the application modernization process work such that not only does it lead to a superior product but also helps with faster release cycles. 

 

3. A Superior Product

How does a TX approach help create a superior product? TX considers each of the Experiences and incorporates that into the product vision. It is understood that Total Experience brings various professionals and their opinions and experiences together. Any such coming together necessarily forwards innovation. There is no dearth of creative ideas throughout the application modernization process, but they gain in significance when shared with other teams. What features work best. What potential problems can ensue. CX insights and EX ideas. The overall product becomes a coalition of the best ideas from all the minds involved, because of a clear, shared product vision. 

 

Application Modernization Services

For nearly 2 decades, Evon Technologies has been at the forefront of the latest technology trends and strategies, and is now taking a multiexperience approach to custom app development processes and application modernization. We are a leading software development company in India, offering advanced legacy modernization services that help you re-engineer business processes, update outdated ERP and CRM, and drive higher ROI by enhancing operational efficiency. Evon is successfully applying the TX strategy to application modernization in order to further product recognition, satisfaction, and customer and employee feedback. 

Get in touch with us to know more about our application modernization solutions. Call us or write to us at This email address is being protected from spambots. You need JavaScript enabled to view it. to share your requirements with us.

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